Vision & Mission
VISION STATEMENT
Ashrafs always will continue to maintain its motto “the sign of quality” as a leading distributor of high quality products together with strong beliefs in its corporate values and also maintain its reputation as the premium shopping destinations.
MISSION STATEMENT
Ashrafs aims to continuously anticipate and meet customer demands thus becoming the first choice of the most discerning customers. Operating on principles of excellent customer service and quality products, we aim for continuous growth and expansion in the fields we operate in.
CORE VALUES
TRUST
Trust – We are committed to foster an atmosphere of respect and trust among us and others to create an atmosphere that empowers us to share ideas, to be open with each other, and be innovative.
Commitment
We are committed to making our best efforts in all jobs undertaken by us and being proactive in everything we do. Our customers are the focal point and reason.
Empowerment
We are committed to empowering our employees, wherever possible, to develop a feeling of trust as well as ownership among them, and to uplifting their morale to serve the customers of the company conscientiously.
Integrity
We believe the essence of building a strong organization rests on integrity. Everything we do is built on this solid foundation and we are committed to never compromise on this trait.
