ASHRAFS LOYALTY PROGRAM
REWARDING CUSTOMER LOYALTY SINCE 2011
At Ashrafs, our commitment to providing an exceptional shopping experience goes beyond offering high-quality products and services. In September 2011, we introduced the Ashrafs Loyalty Program with the core objective of building strong brand loyalty and rewarding our valued customers for their continued patronage. Over the years, this program has played a pivotal role in enhancing customer satisfaction, engagement, and retention.
A Personalized Shopping Experience: Understanding the significance of customer appreciation, the Ashrafs Loyalty Program has been designed to offer a truly personalized shopping experience. Our valued customers enjoy tailor-made offers, exclusive promotional messages, complementary mailers, and valuable information regarding the latest products and promotions. Members of our loyalty program receive 1% value-equivalent points on every purchase, ensuring that every transaction is both rewarding and fulfilling.
Exclusive Benefits for Loyalty Members:
Ashrafs Loyalty Program members enjoy a variety of exclusive privileges, including:
- Double Point Promotion Periods – Earn extra rewards during special promotional events.
- Exclusive Discount Offers – Special savings reserved for our loyal customers.
- Raffle Promotions – Exciting opportunities to win exclusive prizes.
- Birthday Rewards & Event Invitations – Personalized perks that enhance customer engagement.
By offering timely rewards and encouraging repeat purchases, our loyalty program has been instrumental in achieving customer retention. It has also provided valuable insights into consumer preferences, buying patterns, and demographics, allowing us to deliver targeted marketing campaigns. Through personalized offers and incentives, the Ashrafs Loyalty Program has significantly strengthened our connection with customers, making us stand out in a competitive market. The program has also facilitated upselling and cross-selling, encouraging customers to explore and invest in higher-value or complementary products. Moreover, it has fostered word-of-mouth marketing, where satisfied customers refer friends and family, driving organic growth.
A Digital Revolution in 2022: In our commitment to innovation and convenience, Ashrafs transitioned its loyalty card to a fully digital format in 2022. The loyalty program is now seamlessly integrated into the Ashrafs App, available on both iOS and Android platforms.
This digital transformation allows customers to: (a) Accumulate loyalty points even during online purchases (b) Instantly check their balance points (c) Effortlessly enroll in the program through an easy sign-up process using minimal information or linking with Facebook, Google, or Apple accounts.
A Growing Community of Loyal Customers
What started in September 2011 has now grown into a thriving community of over 50,000 loyalty members and counting. The continued success of the Ashrafs Loyalty Program is a testament to our dedication to ensuring the highest levels of customer satisfaction and long-term profitability. By retaining our valued customers, we have successfully reduced customer acquisition costs while maintaining a strong and rewarding relationship with our loyal patrons.
