Fast Moving Consumer Goods (FMCG)
Ashraf FMCG Division a Trusted Name in FMCG Since 1955
Established in 1955, Ashraf FMCG Division is a leading importer and distributor of fast-moving consumer goods (FMCG) in Bahrain, serving modern trade, general trade, food service, pharmacies, and all other trades/ channels nationwide. Its diverse portfolio includes confectionery, beverages, frozen foods, batteries, cosmetics, personal care and household items. The company proudly represents global brands such as Energizer, Schick, Perrier, Sanpellegrino, Acqua Panna and Lutosa. It also distributes premium food brands including Freshley, Kerrygold, Castello, Tabasco, Atyab, Darbo, Melitta Coffee etc. With a legacy of excellence spanning nearly 70 years, Ashraf FMCG division continues to set industry standards in retail and distribution across the Kingdom.
Scale and Reach
With a broad portfolio and wide-reaching network, Ashraf’s FMCG division remains a trusted and influential force in Bahrain’s consumer market.
We play a vital role in the daily lives of consumers in Bahrain, backed by:
Robust Distribution Network
A well-established infrastructure ensures efficient delivery of a diverse product range across retail outlets nationwide, ensuring product availability.
Global Brand Partnerships
Strong collaborations with leading international brands, supported by the capability to distribute effectively across the country.
Strong Market Presence
A key player in supplying essential consumer goods, reinforcing our role in meeting everyday needs. The division’s distribution strategy covers a variety of retail outlets, including Supermarkets, Grocery stores, Hotels, Pharmacies and Other retail outlets.
Online Presence
Adding to the physical distribution network, Ashrafs has an online presence, enabling customers to purchase goods online. This expands our reach and provides another way for customers to access their products.
Logistics
Ashrafs logistics operations are supported by a robust warehousing infrastructure designed for efficiency, flexibility, and product integrity. We have a multiple-facility warehouse solution to serve our variety of brand requirements. The Sitra warehouse offers 5000 sqm of ambient and temperature-controlled storage, while the 630 sqm dedicated to frozen and chilled storage ensures that perishable items are kept in optimal conditions. The Mameer facility complements this with 2,500 sqm of ambient and 500 sqm of chilled and frozen space, serving as feeder storage. Also, we have the facility to offload multiple containers simultaneously. Both warehouses are equipped with state-of-the-art facilities and follow stringent safety protocols to guarantee the quality and integrity of stored goods. Whether you need to store dry goods, perishables, or other specialized items, these warehouses provide a reliable and secure solution to meet your storage needs and timely product delivery across Bahrain.
Fleet Management
Ashraf’s dedicated fleet is a key pillar of its distribution efficiency, ensuring timely and reliable delivery of FMCG products across Bahrain. The fleet is professionally maintained and equipped with GPS tracking for real-time monitoring, enabling optimized route planning, reduced transit times, and preservation of product quality. This streamlined approach enhances overall supply chain performance and service reliability.
Why is Ashrafs the Ideal Choice?
At Ashrafs, we believe in providing more than just products; we offer a partnership built on quality, balance, versatility, and trust.
Here’s why our customers and partners choose us:
Quality Products
We focus on sourcing and delivering premium, niche, and high-quality products specifically tailored to meet unique customer requirements.
Balanced Business Proportion
Our strategic 1:1 ratio between our HORECA division and Modern Trade ensures we can effectively maximize our brand’s potential across both sectors.
Meeting Diverse Needs
With our extensive expertise across dry, frozen, chilled, dairy, beverage, hot food counter, and deli counter categories, we can cater to a wide spectrum of customer preferences, making us a versatile partner.
Reliable Partnerships
We are dedicated to nurturing long-term and trustworthy relationships. We understand the importance of your reputable image and strive to be a dependable and ethical partner in your success.
Our Partners
