Founded in 1913 with a humble shop in the souk, Ashrafs W.L.L. has grown into one of Bahrain’s premier high-end retailers and distributors. Representing major international brands in consumer electronics, imaging, fashion, household goods, and business equipment on an exclusive agency basis, Ashrafs holds the distinction of being one of the longest-serving Sony distributors in the Middle East.

With a network of prestigious retail outlets and an extensive dealer distribution channel, Ashrafs combines a proactive approach to market evolution with the adaptability needed to navigate rapidly changing technological and economic conditions. This drives its mission to lead, innovate, and set benchmarks of quality across all its divisions.

Dedicated to supporting Bahrain’s economic growth and social well-being, Ashrafs consistently delivers value-added products and services. Positioned on a strong foundation, the company is fully prepared to achieve new milestones and reach greater heights of excellence.

I take great pride in the legacy and accomplishments of Ashrafs W.L.L., which stand as a testament to our unwavering commitment to excellence, innovation, and customer satisfaction. Looking ahead, we remain steadfast in our vision to lead the market, embrace new opportunities, and adapt to the ever-evolving landscape of commerce and technology. With the continued trust of our partners, customers, and employees, I am confident that Ashrafs will achieve new milestones and make a lasting impact on Bahrain’s economic and social development. Together, we are ready to shape a future of growth, success, and shared prosperity